very practically Interview with Ms. Amandeep Kaur, Founder & CEO, of Phoenix TalentX Branding will cowl the most recent and most present counsel in relation to the world. contact slowly in consequence you comprehend capably and appropriately. will progress your data skillfully and reliably


Phoenix TalentX Branding is an employer branding accomplice serving the joint CXO agenda to spice up your organization’s standing as an Employer of Alternative. The corporate makes use of synthetic intelligence, bots, digital actuality, 3D animations, 360-degree movies, and the most recent graphics and advertising and marketing traits to run campaigns.

In line with Phoenix, they don’t seem to be a standard employer branding consultancy or company. They develop agency-style ideation and execution and ship consultancy-like influence. Leverage the ability of worldwide finest practices, expertise insights and built-in media experience – create distinctive personalised expertise branding campaigns and interventions to create and showcase an important place to work.

Phoenix presents numerous options primarily based on model wants equivalent to Employer Worth Propositions, Social Media Engagement, Campus Engagement, Advert Campaigns like Troublemakers, Change Administration Communications, Inner Branding, Worker Engagement Interventions, retention packages, alumni connections, thought management occasions, candidate expertise. , and many others. –

To study extra concerning the firm, we lately had an e mail interplay with Ms. Amandeep Kaur, Founder and CEO of Phoenix TalentX Branding

Ms Amandeep Kaur He’s the founding father of Phoenix TalentX Branding, India’s Out of the Bulb digital employer branding company with shoppers starting from Fortune 500 corporations to numerous startups and product corporations from India, the Center East, the UK and the US. USA

Ms. Amandeep Kaur, Founder and CEO, Phoenix TalentX Branding

He has over 20 years of expertise in figuring out expertise concepts, strategic maneuvering and impacting employer manufacturers in India. She makes a speciality of creating a model’s India entry technique and crafting Employer Worth Propositions (EVPs) that resonate with Indian and world expertise.

Through the years, his firm has developed its personal distinctive mannequin of EVP creation that channels the exponential potential of an organization’s enterprise model X employer model X worker private manufacturers. He holds a Grasp of Human Useful resource and Group Improvement (MHROD) from the Delhi Faculty of Economics and Certificates in Model Administration from the Indian Institute of Administration, Ahmedabad, and in Employer Model Management from Employer Branding Faculty, Australia.

What’s the concept of ​​beginning the enterprise?

Employer branding is a really nascent area in India. There’s quite a lot of demand however little or no ability, so it made enterprise sense to assert an unclaimed place within the trade. Now that the fast digital transformation is going on post-corona and India is abruptly turning into the world’s expertise nation, employer branding has assumed a essential form. Due to this fact, anybody with a previous ability or expertise may have a bonus.

With what mission and aims was the corporate established? Briefly, inform us about your journey because the starting of the corporate.

Phoenix TalentX Branding was created with a transparent imaginative and prescient to “remodel manufacturers”, manufacturers which can be ‘large and small; alive and never alive In India and the remainder of the world.

We consider that everybody and every thing on this planet, whether or not dwelling or non-living, has a mark: a picture, a notion, a fame that drives an affiliation with them. And we exist to remodel these manufacturers to their true potential.

Our mission is twofold:

At first to “make India a superb expertise model” and work with the most effective employers within the league yearly and hold driving the worth of their employer model within the world expertise market.

The opposite is “Resurrect Phoenix”: our firm additionally exists to resurrect as many entrepreneurs and founders as we are able to. Our aim is to work with small and midsize enterprise homeowners world wide to assist deliver their particular presents to life and realign their manufacturers and companies for an ever-evolving world. We lately helped a Singapore house retailer proprietor uncover her particular presents and remodeled her enterprise technique to incorporate house design and décor in addition to retail. As of now, she is busy increasing her enterprise to world shores!

What’s your largest USP that units your organization aside out of your opponents?

Our largest USP is our understanding of the Indian market and the motivations and drivers of Indian tech expertise.

Our two-decade journey in employer branding in India has given us an edge available in the market: our deep data has enabled us to create our personal employer branding fashions the place we match or slightly multiply the ability of three of our shoppers’ manufacturers, that’s, your trademark (what’s your benefit available in the market of services or products).

X employer model (what they provide as an employer)

X the private manufacturers of your staff (how folks’s careers are remodeled after becoming a member of your organization).

How is IoT/Huge Information/AI/Robotics evolving right this moment within the trade as a complete? What are the most important traits you see rising world wide?

These new applied sciences have remodeled nearly each trade. AI and robotics are eradicating mundane duties from people, thereby permitting them to unleash their potential to do extra and be extra.

The largest development we have seen with AI and robotics is that they are making workplaces, gadgets, and the world of labor smarter than ever. It’s making corporations worthwhile and expertise ability environment friendly.

HHow is Machine Studying (ML) shaping the IT/Huge Information/Robotics trade right this moment? How is the position of CIOs and Leaders altering?

CIOs are actually anticipated to make use of these applied sciences forward of the competitors and assist manufacturers uncover new revenue-generating alternatives. messaging commerce (whatsapp purchases) or quick commerce (blinkit, dunzo) or sensible vehicles (Tesla) wouldn’t have been potential if tech leaders had not used these new applied sciences creatively. Electrical automobiles are a complete new trade that took place as a result of expertise leaders targeted on innovation.

What are your progress plans for the following 12 months?

We’re a boutique consultancy. We’re NOT a standard employer branding consultancy or an overworked advert company churning out meaningless content material after content material on social media. We provide ADVERTISING AGENCY EXECUTION STYLE X BRAND CONSULTING IMPACT TYPE. We’re small and we intend to be small to work with fewer shoppers over the long run and proceed to remodel your enterprise, employer and private manufacturers.

For us, progress is the number of shoppers, that’s, numerous enterprise domains or industries, and the number of work, that’s, totally different expertise issues solved by way of employer branding companies. From Glassdoor to social media recruiting, worker engagement initiatives, campus branding, and model technique, we do all of it!

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Interview with Ms. Amandeep Kaur, Founder & CEO, of Phoenix TalentX Branding

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