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Electronic mail will not be lifeless. The truth is, 59% of B2B sellers they are saying e mail is their best channel for producing income, one thing many companies realized when pandemic lockdowns pressured everybody to get higher at digital advertising and marketing.

When creating efficient emails that generate income, there’s a lot to contemplate. One of many greatest elements is the software you employ to create and ship your emails, and a kind of instruments is HubSpot’s e mail advertising and marketing platform.

Listed here are some widespread questions on HubSpot’s CRM and e mail advertising and marketing instruments, which we’ll discover on this article:

  • Does HubSpot supply e mail advertising and marketing? (Simple, sure it does!)
  • Is HubSpot good for e mail? (Sure, it is actually good, and we’ll clarify why.)
  • Can I ship emails with HubSpot at no cost? (Sure!)
  • Ought to I select HubSpot over Drip, Mailchimp, or Marketo? (It relies upon, as we’ll clarify beneath).

Electronic mail Advertising and marketing with HubSpot

HubSpot’s e mail advertising and marketing instruments provide the energy to hyperlink your emails on to your CRM, so you’ll be able to monitor person exercise in the identical place you create and ship your emails. However the further performance is dependent upon the bundle you employ.

professional tip: HubSpot has a tons of different capabilities additionally, inside advertising and marketing, gross sales, service, and extra, all of which we’ve got written about extensively.

Listed here are the three totally different ranges of HubSpot’s e mail advertising and marketing choices:

Fundamental e mail advertising and marketing instruments

Fundamental e mail advertising and marketing instruments can be found within the Free Advertising and marketing HubSpot model. Because of this the power to ship emails to contacts in your CRM comes at no further cost!

You may customise the structure of your emails with HubSpot’s drag-and-drop editor or select from a number of templates. This lets you create skilled wanting emails with out the assistance of a designer. As a result of your CRM and e mail software are linked, you’ll be able to add personalization to your emails with the press of a button.


It additionally has fundamental e mail reporting options with HubSpot’s free e mail advertising and marketing tier. These permit you to monitor e mail metrics like open charges or learn time for a selected e mail or efficiency throughout all of your emails.

Please word that you’re restricted to 2000 sends monthly within the free advertising and marketing model and also you will be unable to attach a customized e mail sending area. In different phrases, your emails will arrive in a person’s inbox by saying “through HubSpot” from the sender space and the footer of your e mail can have a Hubspot brand.

Core Options Included: CRM, Electronic mail Templates, Personalization, Fundamental Reviews

Higher e mail advertising and marketing instruments with Advertising and marketing Starter

Beginning at $45/month (with the annual payment), you will get a slight improve to your e mail instruments inside HubSpot should you select to buy HubSpot Advertising and marketing House.

With Advertising and marketing Starter, your variety of e mail sends will increase with the variety of contacts you have got in your CRM. Every month, you’ll be able to ship as much as 5 instances your variety of contacts (as a substitute of being restricted to the two,000 ship restrict within the free model of HubSpot).

You may additionally be capable of seem extra skilled in your prospects’ and prospects’ inboxes while you improve to Advertising and marketing Starter. As a substitute of sticking with a generic HubSpot branding and sending area, you will have the power to attach your personal customized area for sending emails.

Mix this along with your e mail marketing campaign templates and you will shortly ship out advertising and marketing emails with the polish of a high-end firm.

Key options included: Customized sending domains, scalable sending limits

Superior e mail advertising and marketing instruments

Whereas the e-mail instruments we have lined to this point add loads to your tech stack, the true worth comes with the addition of e mail automation within the advertising and marketing skilled degree, from $800/month (at annual fee). After all, this model nonetheless allows you to create advertising and marketing emails in HubSpot, but it surely unlocks extraordinarily helpful advertising and marketing instruments within the course of.

Advertising and marketing Skilled permits you to ship automated emails primarily based on person actions and enter contacts into workflows that information them on a journey with your enterprise.

You can too arrange A/B testing of your emails to check variations in your topic traces, layouts, calls to motion (CTAs), good content material, and extra. HubSpot A/B testing provides you a strong option to optimize your conversion charges and enhance the standard of your emails with actual information.

These are instruments that show you how to create a seamless expertise in your prospects. When you arrange a workflow in your prospects, you’ll be able to automate emails so as to add to their expertise. For instance, when a buyer indicators up in your publication, he might obtain a pre-filled e mail welcoming him to your organization, letting him know he is glad he is there.

Advanced email marketing tools

Or you’ll be able to simply arrange a workflow for potential prospects who request a useful resource from you. Your useful resource may be despatched robotically, adopted by future emails, serving to you schedule a name along with your gross sales crew.

Key options embody: automated emails, workflows, and A/B testing

HubSpot e mail options

HubSpot is not the one e mail software on the market. However as you will see, one of many greatest advantages is having your e mail software linked on to your CRM so you’ll be able to simply monitor person exercise, opens, and clicks.

HubSpot vs. Mailchimp

Mailchimp has HubSpot-like options in its fundamental e mail bundle, from an easy-to-navigate interface and templates to fundamental customization. You can too mix it with different instruments for automated e mail sending.

However an enormous benefit of HubSpot over Mailchimp is that all your buyer data is in a single place. If you happen to use Mailchimp as your main e mail advertising and marketing software, it is going to take some handbook work or further integrations to maneuver person information and exercise again into your CRM.

Productiveness and insights alone are price it right here.


Drip is an e mail advertising and marketing software constructed for automation first. It was not created to be a bulk e mail software, increase CRM performance, or as a gross sales software. Drip is not as straightforward to navigate as HubSpot or MailChimp, but it surely does permit you to simply tag and section your contacts. It offers a visible expertise in your workflows and permits you to drag and drop to create routes in your contacts.

Once more, just like the others, you will nonetheless have information in two locations.

HubSpot vs. Marketo

Marketo has lots of the similar options as HubSpot, however lacks a built-in CRM. As a traditionally enterprise-focused software, Marketo can be much less intuitive to make use of than HubSpot. Ease of use is absolutely the place HubSpot wins over Marketo. That mentioned, some giant B2B firms that may dedicate IT sources might favor the customization capabilities that Marketo affords.

Key Variations: HubSpot, Mailchimp, Drip, and Marketo





Strong built-in CRM





Electronic mail automation





Intuitive and straightforward to make use of interface





Designed to deal with bulk emailing





Splendid for

Small, medium and enterprise degree

Small firms

People and Small Companies


degree of customization





fundamental month-to-month plan





Electronic mail Technique: The Most Vital Half

Whereas there are various e mail advertising and marketing instruments on the market, it does not matter which software you employ to ship them if you do not have a technique to again it up. By investing in an e mail technique Earlier than you spend money on one e mail advertising and marketing software, you are extra more likely to have success with each!

Nice emails begin with the content material you create.

Make certain your emails are helpful, helpful, and attention-grabbing to your audience. If you happen to’re not including worth to individuals’s lives with the content material you share, your technique is failing.

Do your analysis to seek out out what information your prospects and prospects have to be profitable of their roles, and write emails that present that information. Then your funding in HubSpot e mail advertising and marketing (or different software) will repay in the long term!

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Is HubSpot’s Email Marketing Tool Worth It?

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