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Microsoft’s Fabrice Canel has stated that by early January 2023, the brand new BingBot might be accountable for 100% of Bing’s crawling exercise. The brand new person agent is now accountable for about 50% of all traces.

Some historical past. In 2019, Microsoft Bing introduced new Bingbot Person Agent Names that higher match its Bingbot Rendering and Crawling service. Then, in April 2022, Microsoft introduced a reputation change, a person agent identify change, for BingBot.

January 2023. Within the subsequent month, within the subsequent few weeks, the brand new BingBot person agent might be accountable for 100% of all Bing crawling. Fabrice Cannel wrote, “will go 100% in early January” for the brand new BingBot identify. He added that they’re nonetheless at 50% now as a result of they needed to be safer.

Outdated person agent. Microsoft stated it might cease utilizing its historic person agent by fall 2022. That person agent appears like this:
Mozilla/5.0 (suitable; bingbot/2.0; +

New person agent. Bing will use a person agent that identifies the particular model of Microsoft Edge that your web site is crawling. Right here is the format for desktop and cellular:

Desk – Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; suitable; bingbot/2.0; + Chrome/WXYZ Safari/537.36

Cell – Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Construct/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/WXYZ Cell Safari/537.36 (suitable; bingbot/2.0; + com/bingbot.htm)

“WXYZ” might be changed with the most recent model of Microsoft Edge that Bing is utilizing, for instance. “100.0.4896.127″.

Why will we care? You in all probability ought to have been ready for this modification because it was introduced in 2019. However in any case, this modification might have an effect on your web site in case you have any person agent detection strategies for BingBot. You should definitely take a look at your web site to see if it helps the brand new person agent. Most websites in all probability needn’t fear about this, however in case you’ve executed superior bot detection, chances are you’ll must take steps to replace these scripts.

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barry schwarz

Barry Schwartz, Contributing Editor for Search Engine Land and member of the SMX Occasions Programming Staff. He owns RustyBrick, a New York-based internet consulting firm. He additionally runs the Search Engine Roundtable, a well-liked search weblog on very superior SEM matters. Barry will be adopted on Twitter here.

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Microsoft to go fully live with new Bingbot user-agent change in January 2023

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