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Roku introduced immediately that the house display menu will now embrace a brand new “Sports activities” tab that provides sports activities followers prompt entry to sporting occasions, upcoming occasions and on-demand sports-related content material. The characteristic on the Roku house display has already began rolling out to some customers and might be progressively added to all Roku gadgets within the coming weeks, a Roku spokesperson informed TechCrunch.

Throughout the Sports activities tab, customers will see a wide range of devoted queues, together with a queue with video games which can be presently reside, upcoming sporting occasions, in addition to leagues, conferences, and the choice to look by sport, whether or not it is professional basketball, school basketball. . , soccer, hockey, and many others. There will even be queues without spending a dime sports activities content material, sports-related exhibits, in addition to sports activities documentaries and flicks.

As soon as the person makes a range, they are going to see varied viewing choices together with Apple TV, DIRECTV, FOX Sports activities, FuboTV, Paramount+, Peacock, Prime Video, Sling, The Roku Channel, TNT, TBS, and truTV. The corporate famous that extra streaming apps can be added within the coming months.

Picture credit: roku

The aim of the Roku Sports activities Hub is to simplify sports activities discovery by giving customers a greater option to discover sports activities content material throughout a number of platforms. Beforehand, if Roku customers needed to observe a selected reside occasion, they needed to click on by way of a number of apps or streaming channels to seek out it. Rival Amazon made the same announcement final month when it launched a brand new row devoted to “Sports activities Information and Highlights” on the house display of Fireplace TVs.

Roku wrote on its official weblog that 61% of customers requested a “centralized location” for sports activities, based on a survey. There have been 1,400 lively Roku customers who responded to the survey, which was carried out by way of the Qualtrics on-line survey software in September 2021, the Roku spokesperson stated.

“We all know that maintaining monitor of the place sports activities are broadcast has solely turn into extra fragmented in recent times,” Alex Hill, director of Dwell & Sports activities, Roku, stated in a press release. “Watching your favourite groups ought to be easy, which is why we have made it a precedence to develop a extra seamless and streamlined option to uncover and watch sports activities on our platform.”

Whereas sports activities content material on The Roku Channel is sparse, the corporate can not help however promote its streaming service as nicely. Roku Channel’s new unique collection, “The Wealthy Eisen Present,” may have its personal devoted queue throughout the Sports activities tab so customers can watch the most recent episodes of the sports activities and leisure speak present.

The corporate additionally highlights the brand new Roku Unique collection “Emeril Tailgates” in its announcement, which options superstar chef Emeril Lagasse creating new recipes for sport day.

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Roku’s home screen gains a new ‘Sports’ tab for users to access live and on-demand sports content • TechCrunch

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