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One thing I stay up for: Sonos at present focuses on one space: audio system. Nonetheless, the corporate has revealed that it needs to diversify beginning subsequent 12 months. Whereas he did not say what he needs to do subsequent, previous bulletins and job postings would possibly provide some clues.

In a fourth-quarter earnings name this week, the CEO of Sonos revealed that the corporate plans to broaden into 4 new product classes quickly. He mentioned the corporate will introduce the primary of those in fiscal 2023, however didn’t disclose additional particulars.

Firm boss Patrick Spence mentioned Sonos needs to maneuver into product classes “naturally adjoining” to its present forte: audio system. It additionally needs to broaden into new markets reminiscent of Japan, India and Latin America. Spence touted Sono’s observe file of accelerating market share by coming into new classes.

“Coming into new classes will additional diversify our enterprise,” he mentioned.

Headphones are in all probability the obvious new space for the speaker firm. Bloomberg reported Sonos’ deliberate entry into that area in 2019, however its headphones deliberate for the 12 months have but to enter the market. A pair of Sonos headphones can be a pure addition to whole-home audio techniques and the corporate’s audio sync software program.

Certainly one of Sonos’s upcoming services or products could possibly be software-based. The corporate already has a music streaming service and an app for syncing audio between audio system. In March, Protocol wrote that Sonos is hiring employees, together with builders with Android expertise, to work on UX for a “residence theater working system.” The function would contain delivering content material through telephones, televisions and tablets. The itemizing additionally talked about a {hardware} distant.

Sonos could possibly be seeking to broaden its current audio companies to extra gadgets, or it could possibly be planning to maneuver into streaming video, its first try to interrupt out of its audio-related consolation zone.

Any future {hardware} from Sonos will doubtless embrace know-how from its latest acquisition, Mayht Holding BV. Mayht’s audio driver know-how ought to assist Sonos pack higher-quality sound into extra compact audio system in numerous environments, together with desktops, vehicles, and laptops.

A variety of Sonos information has to do with its lengthy authorized battle with Google. After the 2 corporations cooperated greater than a decade in the past, Sonos accused Google of utilizing its know-how as a springboard for its common good audio system. The couple have exchanged patent lawsuits ever since.

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Sonos plans to enter four new product categories starting next year

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