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We (amongst many others) have lengthy lamented the transformation of Chicago’s Magnificent Mile from one of many nation’s premier enterprise districts into virtually a suburban mall, besides with extra children hitting empty buckets. Now, the suburbanization of Chicago’s retail expertise has seeped into the one remaining high-end procuring outpost within the metropolis: the Oak Avenue district.

Certain, Oak Avenue has been in decline for some time now. Lots of the high-end shops moved to Walton or Rush Streets. However Oak continues to be Oak, even with out Barneys and the true Kate Spade.

However empty storefronts and mid-range chains do not appeal to foot site visitors, particularly with the reminiscence of contemporary summer season looting on folks’s minds. So what do you do to entice potential consumers to open their wallets? Dazzle them!

Gold Coast Spy B submitted this video of the brand new Christmas lights on Oak Avenue. They’re the identical tasteful white lights that etch the patterns of oak bushes at midnight. However in the event you wait a bit, you’ll uncover that they’re animated.

Spy B calls it a “low high quality market” and he could also be proper. Not do you need to drive to a suburban mall or downstate race observe to stroll by means of a magical shifting mild present.

However on the identical time, what else is Oak Avenue purported to do to draw folks? Individuals who used to spend a thousand {dollars} on a brand new pair of sneakers each month are now not visiting. Even folks with seven-figure salaries are procuring on-line, as an alternative of strolling 4 blocks to assist their native store assistants. So, factors for doing one thing, I assume. It is higher than doing nothing.

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supply Suburban Gentle Present Lands in Chicago’s Gold Coast :: Chicago Structure Christmas,Gold Coast,_story

from https://www.chicagoarchitecture.org/2021/12/05/suburban-light-show-lands-in-chicagos-gold-coast/

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