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Hobbies are distinctive issues: everybody has one thing they love to do throughout their free time and, typically, it’s completely different for everybody.

The extra adventurous of us can go for a stroll or rock climb, whereas the homebody relaxes at residence, studying, writing and even enjoying video games.

However the extra enterprising amongst us may discover a method to flip these hobbies right into a enterprise, and that is what these cousins ​​did with candle making.

Meet Sarah Wee and Cheyenne Naidu, who based Nitwick in 2021. Regardless of their busy schedules, the 2 nonetheless discovered time to construct their very own companies and do virtually every thing from scratch.

Who says ardour does not pay?

Working a enterprise is quite a lot of work, particularly since each Sarah and Cheyenne work full time within the non-profit sector. Sarah raises funds for most cancers care and analysis on the Nationwide Most cancers Heart in Singapore, and Cheyenne works as a youth counselor at Limitless.

Regardless of this, they at all times discovered time to spend collectively, and when Sarah proposed the thought of ​​beginning her personal enterprise, Cheyenne was her first alternative as a associate within the endeavor, as candles have been already a shared curiosity between the 2.

Picture Credit score: Nitwick

We toy with the thought of ​​beginning a challenge or enterprise for some time. It was the mix of desirous to be a bit extra productive with the time we spend collectively and getting out of our consolation zone. It began as a challenge between the 2 of us, capturing scents that have been particular to our shared experiences.

– Sarah Wee, co-founder of Nitwick

To that finish, they started delving into find out how to create their very own candles: experimenting with completely different scents, mixing fragrances, and breaking down scent profiles.

Once they shared what they have been doing with their family and friends, they realized that the connotations their scents evoked weren’t restricted to simply the 2 of them, and that others typically shared that connection as nicely.

So, in June 2021, they lastly launched Nitwick to promote scented candles, wax sculptures, and extra.

Having fun with the inventive journey

One of many advantages of engaged on thrilling initiatives with somebody near you is having enjoyable, nevertheless it additionally includes onerous work.

The truth is, creating only one scent will be troublesome. “Candle making includes quite a lot of science, it is a very exact course of the place we measure temperature, energy and steadiness a ratio of substances,” Sarah defined.

Along with this, the scents of the mixed substances can differ from the scents of the person substances, and Sarah and Cheyenne needed to check and modify the formulation for every candle, and typically even restart all the course of.

In fact, there are additionally nice moments, like once they identify their creations collectively. The merchandise that Nitwick places out have distinctive names: their best-selling product is a candle known as Fir Leaves Navidad, a pun on the Spanish Christmas greeting of ‘Feliz Navidad’.

Different names they’ve give you embody ‘Seashores & Cream’ and ‘The Grape Gatsby’, a namesake of F. Scott Fitzgerald’s novel ‘The Nice Gatsby’.

nitwick candles
Nitwick On-line Retailer / Picture Credit score: Nitwick

These unique and intelligent names are not any accident. Sarah and Cheyenne put quite a lot of thought into these names, and it has change into their manner of placing the ending touches on their creations.

The true deal breaker is that we each must chuckle. We all know that not everybody will get the joke in every identify, nevertheless it’s just a bit Easter egg we’ve got that makes us chuckle each time. In fact, it helps to face out from the gang. There are such a lot of candle corporations on the market and there’s at all times a profit to being completely different.

– Sarah Wee, co-founder of Nitwick

These elements have introduced outcomes for Nitwick. She managed to interrupt even in simply two months, and Sarah stories that gross sales are up 400 p.c within the final quarter.

The longer term is brilliant and it smells good too

With such resounding success, a number of corporations have already approached Nitwick to develop unique scents for them. One among them is The Dealing Room, a bar and restaurant specializing in luxurious whiskeys and wines.

Moreover, Nitwick additionally has an ongoing exhibit at Alter Native, a personal eating room by native chef Desmond Shen, situated on McNair Highway.

Oud La La.  Nitwick's latest product
Oud La La by Nitwick/ Picture Credit score: Nitwick

Sarah and Cheyenne are additionally onerous at work creating new scents. They’ve simply launched a brand new product, known as Oud La La, in collaboration with native potter Ying Zi Ng, higher often known as BerryPotter.

With Christmas simply across the nook, the duo are additionally planning to launch a particular candle assortment to be launched within the final quarter of this yr.

Nitwick has at present solely listed its merchandise on its web site and one other e-commerce website, Whyte House. As such, he’s fascinated with exploring additional partnerships and alternatives with different corporations.

“Creating fragrances is the most effective a part of Nitwick, and it might be nice to have the ability to work with completely different manufacturers and areas to do it. We would like to do extra with native artists,” mentioned Sarah.

On the finish of the day, the founders of Nitwick are proof that one’s job does not must imply striving for one thing meaningless. It might very nicely be one thing you take pleasure in wholeheartedly, and it nonetheless helps pay the payments.

“We each have full-time jobs and operating Nitwick on the identical time will be overwhelming, however we do not see the latter as work. It is one thing we do as a result of we’re actually and concerned on this.”

“Every problem is solely a puzzle that we have to remedy so as to transfer ahead,” Sarah concluded.

Featured Picture Credit score: Nitwick


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These cousins are making dollars and ‘scents’ with candles

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