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Advertising Podcast with Paul Magnone

On this episode of the Duct Tape Advertising Podcast, I interview Paul Magnone. Paul is Director of International Strategic Alliances at Google, the place he’s growing a rising ecosystem of companions that may unlock the subsequent technology of enterprise worth via cloud and associated applied sciences. He’s additionally the co-author of Selections on Decimals: Balancing Instinct and Info.

Essential level:

Amid streams of knowledge and numerous conferences, we make hasty choices, sluggish choices, and infrequently no choices in any respect. Profitable resolution makers are fierce questioners. They mix essential considering with open-mindedness by combining info, instinct, and expertise. On this episode, Paul Magnone joins me to speak about balancing instinct and data.

Questions I ask Paul Magnone:

  • [2:17] Is “Decimal Selections” a little bit of a recreation like paralysis via evaluation?
  • [3:48] Is there anybody who can do what you name quantitative instinct?
  • [5:59] Might you unpack the “I want I knew” (IWIK) framework?
  • [10:19] You spend a number of time speaking about this concept of ​​working backwards and having the top in thoughts. Do you assume that is a bit contradictory to folks?
  • [12:39] How do you struggle the bias of utilizing numbers to validate what you are already considering as an alternative of taking you away from what you are considering?
  • [13:55] You spend a number of time considering that you will get a greater resolution virtually primarily based on how a lot time you spend framing the issue. Might you speak extra in depth about this concept?
  • [16:07] If somebody spent a lot time making a call, does it make it more durable to reverse?
  • [17:28] Should you have been consulting with somebody and advising them on this course of, would you say that one of many advantages of this course of or going via a course of like this is able to be that it helps get rid of a number of the dangers?
  • [19:03] Would you say this course of takes apply or is it one thing you must actually use as a framework?
  • [20:27] Would you go as far as to say that quantitative instinct ought to be seen virtually as a tradition?
  • [21:02] The place can folks join with you and get a duplicate of your ebook?

Extra on Paul Magnone:

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This episode of the Duct Tape Advertising Podcast is dropped at you by the HubSpot Podcast Community.

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Using Data, Experience, And Intuition To Drive Your Decisions

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