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YouTube Premium paid membership contains advantages similar to ad-free viewing, video and music downloads for offline consumption, and background playback. Now, it is also switching video streaming in 4K decision (at the moment free for all customers) to the premium degree.

Over the weekend, Reddit customers and Twitter he famous that YouTube had been asking them to improve to the premium tier to observe 4K video.

It is unclear if the change is a part of a restricted trial or if the corporate is pondering of limiting free customers to 1440p decision. Google declined to touch upon the story when contacted by TechCrunch.

Nonetheless, one in every of YouTube’s official help handles responded to a person who posted a screenshot of the 4K video stream listed as a premium characteristic. He stated the person might have been a part of the corporate’s “experiment to higher perceive characteristic preferences.” [sic] Premium and non-Premium customers.

The corporate has tried numerous strategies to transform free customers into paid customers. One of the vital infamous was exhibiting them as much as 11 non-skippable adverts earlier than the beginning of an extended video so they’d have an uninterrupted expertise.

Final 12 months, Google stated it crossed the 50 million subscriber mark on YouTube Music and Premium. Whereas the value of those subscriptions varies by area, within the US it fees $9.99 per 30 days for YouTube Music and $11.99 per 30 days for YouTube Premium.

In its second-quarter 2022 earnings, the search big stated YouTube generated $6.87 billion in income, which was a lot decrease than analyst expectations of $7.51 billion. So it is not surprising that the corporate would possibly attempt new methods to extend paid customers of its streaming video providers.

Final week, YouTube TV launched a brand new program to permit customers to subscribe to further channels like Showtime, HBO Max, NBA League Move and MLB.TV with out buying a base plan of $64.99 per 30 days.

The story was up to date on October 4 at 11:25am IST with a tweet from YouTube help.

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YouTube is asking some users to purchase a Premium subscription to watch in 4K • TechCrunch

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